Content Strategy

Best practices for producing different types of technical documentation.

📘 Articles

Articles should be clear, concise, and provide actionable insight. They often focus on trends, tutorials, or industry commentary. Use a conversational yet informative tone.

Tools: Markdown, Medium, WordPress, Grammarly, Notion

Article Example

📕 User Guides

User guides provide step-by-step instructions for software or hardware use. Prioritize structure, numbered steps, annotated visuals, and troubleshooting tips.

Tools: Confluence, GitBook, MadCap Flare, Snagit, Docusaurus

User Guide Example

🧬 API Documentation

API docs must be accurate, complete, and developer-friendly. Include endpoint reference, authentication, code samples, and testing tools.

Tools: Swagger / OpenAPI, Redoc, Postman, Stoplight, Docusaurus

API Docs Example

📰 Newsletters

Newsletters summarize important updates, feature releases, or curated insights. Keep them visually clean and emphasize call-to-action (CTA) links.

Tools: Mailchimp, Substack, Canva, Figma (email mockups)

Newsletter Example

📄 Whitepapers

Whitepapers are persuasive documents that dive deep into a product, concept, or methodology. Prioritize technical accuracy, data visuals, and executive summaries.

Tools: Google Docs, LaTeX, Adobe InDesign, MS Word, Canva (graphics)

Whitepaper Example

❓ FAQs

FAQs resolve common user questions. Keep answers short and link to deeper resources when needed. Categorize by topic and update based on support feedback.

Tools: Zendesk, Intercom, Freshdesk, Markdown, Notion

FAQ Example